Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing? Whatever your reason, this course is designed to take your services marketing knowledge to the next level.
Start date: Learn at your own pace
In this course you'll go through a variety of fun activities, learn new things and socialise with new friends.
You'll learn loads of great things, including:
There is an optional textbook available as a downloadable file and online flipbook. Whilst most textbooks are expensive and contain lots of theory as opposed to application - Services Marketing Experience It contains strategies and examples to help businesses of any size. It covers the topics of this course as well as The Next Level and presents additional examples and ideas than discussed throughout the courses. Great value at only 9.99. Read more...
Week 1 - Developing Services IMC
Week 2 - Customer Experience Management
Week 3 - Managing Customers