Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing?
Whatever your reason, this course is designed to take your services marketing knowledge to the next level.
I am an energetic, positive entrepreneur with big goals. I am constantly challenging myself to get out of my comfort zone to learn, grow and achieve. I want to...
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In this course you'll go through a variety of fun activities, learn new things and socialise with new friends.
You'll learn loads of great things, including:
Developing an Integrated Services Marketing Communications (IMC) plan
Special challenges for marketing services
Positioning services in competitive markets
People issues - Customers' and employees' roles in delivering services
Designing an effective customer service organisation
There is an optional textbook available as a downloadable file and online flipbook. Whilst most textbooks are expensive and contain lots of theory as opposed to application - Services Marketing Experience It contains strategies and examples to help businesses of any size. It covers the topics of this course as well as The Next Level and presents additional examples and ideas than discussed throughout the courses. Great value at only 9.99. Read more...
About the instructor: Betina Crooks
B.A. Management & Marketing
M.Ed Exercise Physiology
Entrepreneur & Business Owner
15+ years experience in: customer service, management, leadership and marketing
Expert in Services Marketing
Lecturer at UNSW Australian School of Business (ASB)
Award winning Tutor (ASB)
Week 1 - Developing Services IMC
Special Challenges in Services Marketing
General Guidelines for Services Marketing
Quiz and activities
Week 2 - Customer Experience Management
People Issues – Managing Employees
HR Management – How to Get it Right
Designing an Effective Customer Service Organisation