I am a senior lecturer at Faculty of Hotel and Tourism in Universiti Teknologi MARA. I hold a PhD in Event Tourism at the Faculty of Business and Management, Universiti Teknologi MARA, Malaysia. I have been participated in various academic activities, research and consultancy during my tenure for the past 30 years with the university. She has been serving the university in various core departments such as Institute of Quality & Knowledge Advancement, Academic Affairs Department, Institute of Continuing Education. Her current primary research area is in event tourism focusing on event planning, marketing, service quality, best practices/innovation, sustainability and green event. She is actively hired as consultant for ISO and business process re-engineering for both public and private organizations. Her highest achievement as quality management champion for the university was in year 2008 where she played a role in helping the university to win the Prime Minister Quality Award, Malaysia. She continuously creating opportunities in transforming ideas into innovative strategies for the benefit of the university, industry and nation. Her latest innovation project for the university is inventing education tourism (Edu-tourism). This project contributes in optimizing the utilization of the university’s resources by developing 22 cost effective, high impact and comprehensive edu-tourism packages. She is keen on working with community project in poverty alleviation based on the Blue Ocean Strategy approach, of which she is currently handling the National Blue Ocean Strategy (NBOS) project for one state in the country.