Wee Hoe is a Malaysian gamification consultant and game-based learning practitioner currently working in Perak with the Universiti Pendidikan Sultan Idris (UPSI). In addition to his consulting work, he supervises postgraduate researchers to conduct games studies. While lecturing in the Creative Multimedia Department, he is a regular speaker at seminars and conferences. He has worked in the creative industry since 2002, and he co-founded the Serious Games Asia Society in 2016. He has been the Director of UPSI Education Research Laboratory since 2015, where he produced a series of award-winning serious games through cooperation and collaboration with academics and game developers in Malaysia, UK, USA and Ukraine. He is the author of the first gamification book in Malay language, and the “Malim Sarjana” column on the Sinchew Daily newspaper.